New job, new year and new resolutions🙂
As part of that I was looking for new ways to enhance my analysis techniques. One of the Senior BAs in my company suggested the Business Model Canvas as a way to communicate with our stakeholders.
If you are interested in finding out more, there is plenty of information along with a template and lots of easy to follow videos over at Strategyzer’s .
Here is how it looks like:
And here are some questions to get you started:
Basically, it is a working document that is quite visual and you can use during your workshops and interviews to understand the problem and the project/company/product (the beauty of this is that it can work at any level) and communicate at a glance in a visual and engaging way.
As the senior BA in my company kept stretching – this is looking at strategic level and you should not expect that this forms part of any requirements document (my background is more of a delivery/technical BA and so as a result I am always looking things at a low detailed level!)
What I found useful:
- Visual and interactive: Stakeholders were instantly interested
- Clear and straightforward: Everyone could understand it easily
- User-testing: this proved to be very useful in user testing in selecting different user profiles and making sure we have not left any customer segment out of our user testing
- Channels category: very useful as it made sure we are looking at an end-to-end service and did not omit any touchpoints with customers
What I found challenging:
- Difficult to quantify: it is not very clear how to read the most important or largest entry in any of those columns – even though we tried visual tricks i.e. using bigger fonts for largest groups of customers
- There is no priority in the entries
- Partners and customers: depending on your company and industry, these two categories can be hard to separate and entries may be inter-changeable
- It is hard to understand at a glance if this depicts your as-is or your to-be (especially in categories such as channels and activities)
Have you used Business Model Canvas? What did you think of it?